Slow Down campaign by Cadillac

Ramadan is a time traditionally rooted in peace, reflection, and spiritual calm. Yet for many, the season has become increasingly overwhelming – with 7 in 10 people citing traffic, social obligations, and excessive advertising as major stressors.

Instead of contributing to the noise like most brands, Cadillac chose to offer a moment of calm. In collaboration with three iconic Arab artists – Raphaelle Macaron, Rex Chouk, Nora Zeid – we launched an animated and illustrated series designed to help audiences reconnect with the essence of the holy month.

Each episode featured Cadillac’s quietest vehicle and was paired with soothing binaural beats to enhance a sense of mental clarity. Visually and sonically, the series invited viewers to slow down and reflect. These are the animated promotional posters that captured and shared that spirit across social platforms – helping people find peace in a season that’s often anything but quiet.