Plick

Plick is a Swedish mobile platform for buying and selling second-hand clothing, shoes, and accessories. It stands at the intersection of self-expression and ethical choice, empowering a community that values both style and sustainability.

In a bold in-house rebrand, Plick embraced a more expressive visual identity—introducing a vibrant color palette, playful typography, and a youthful, creative energy. Every design element reinforces the platform’s mission: to make second-hand fashion feel fresh, social, and culturally relevant.