Anywhere Book Club
Brand identity from graphic design studio Polytechnic for Anywhere Book Club which brings together an illustrated emblem and array of spot illustrations from Marcus Oakley with Formagari’s Malamocco used in two weights, along with Sebenta from Feliciano Type.
The Anywhere Book Club exists to reimagine how adults can support children’s reading and writing. You can read more about the initiative on their website.
Malamocco was chosen to pair with Marcus’ heavy and graphic linework as its forms have a similarly unkempt and powerful presence on the page. Crucially (for a project that is supporting reading and writing in young people) the lettering remaining highly recognisable, readable and clean yet manages to be highly animated and joyful in nature.
The investigation into how certain typography can pair with an illustrator’s work better than others has been an enduring passion of the studio.
Read more about the project on It’s Nice That.
