Plus58
Contributed by Displaay Type Foundry on Jul 5th, 2025. Artwork published in
circa 2025
.
Identity for triathlon brand Plus58 by Oslo-based design studio Bleed.
Plus58 is a premium triathlon brand built on persistence, passion and the relentless pursuit of progress, offering progressive technical apparel. Its name pays tribute to the 58 second margin that decided “The Greatest Race Ever Run”, symbolizing the fine line between victory and defeat.
Typefaces by Displaay Type Foundry (Greed, Saans) and Grilli Type (GT America Mono).
