Seattle Reign FC
Following a name change and return to their original crest, Seattle Reign FC partnered with Redscout to reimagine their identity through honoring the club’s legacy and their renewed commitment to belonging and purpose-driven leadership. Building on the symbolic power of the Reign’s Queen mascot, Redscout developed a sophisticated and expressive design system that reintroduces Seattle Reign FC to the world with elegance, pride, and conviction.
Typography played a vital role in creating distinction within the crowded sports landscape and redefining the club’s new voice. Redscout selected Manner by Colophon Foundry for its unique blend of old-style elegance and contemporary edge, a perfect reflection of the Queen’s heritage and forward-looking spirit.
Manner also brings versatility to the system, balancing functionality with expression. Its lighter weights communicate poise and refinement, while the bolder styles take on a commanding, majestic presence. The result is a typographic system that feels regal, grounded, and unmistakably Reign.
The secondary typeface is GT America by Grilli Type.
