Ad for 2001: A Space Odyssey in Playboy magazine
6 Comments on “Ad for 2001: A Space Odyssey in Playboy magazine”
Welcome to Fonts In Use, Gerardo! Thank you for your contribution. Since you asked: The Cinerama logo does not use a specific typeface, but is very likely custom drawn. Nick Shinn’s Checker is similar. He mentions: “After I had completed the typeface, I came across the old Cinerama logo (1952–1974), which has some resonance.”
Hello Florian. Thanks for the link on Checker. I whish there was a condensed version, similar to Cinerama logo. I am happy to contribute to the site. I have loved it since the begining and now I hope to bring some interesting things to the table. Do you guys identify fonts as well?
Yes, we try our best. If you don’t know a typeface in a Use you want to contribute, simply tag it with “unidentified typeface”. Alternatively, ask @Font_ID on Twitter.
This ad design is really nice. (I just saw 2001 in a theater for the first time, which was epic.)
In the ad above, it appears that the “2001” numerals in the review quote from the Christian Science Monitor is actually utilizing two upppercase letter “o” characters, which are closer to perfect circles, and the larger “2001” in the headline below the photo is actually all numerals from Futura Bold—where the zeros are more oval.
If this ad was published in 1968, wouldn’t this be Franklin Gothic? ITC Franklin Gothic wasn’t created until 1980.
Good catch, Harry! It’s hard to tell from the images which typeface is used for the smaller stuff, but the beardless G suggests it’s not a canonical Franklin. I’ve removed the secondary ID altogether.
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