Nike – Fa24 showroom
Contributed by Victor Carboni
on Jul 8th, 2025. Artwork published in
November 2023
.
Concept and art direction for the Nike Paris showroom, created for the launch of the Fall 2024 collection. A project covering all visual and spatial aspects of the space – from the design of a central furniture piece to graphic treatments, material choices, product staging, and the creation of a coherent atmosphere aligned with the brand’s identity.
The typographic system – combining Palatino and Neue Helvetica – was implemented in line with Nike’s existing guidelines, contributing to the overall clarity and balance of the visual identity.
Art direction: Victor Carboni & Gabrielle Jabarnia
Agency: Midi:Quinze
Creative direction: Jérémie Boeglin
Business management: Morgane Lejeau
Production: Lab Productions
Photography: Herve Goluza
1 Comment on “Nike – Fa24 showroom”
Thank you for this contribution, Victor!
I’ve added Richard Lipton’s Sloop Script – it’s used for “’24”. The swashy F looks like it could have been made by modifying Bickham Script, but I’m not sure about that. Maybe it’s custom drawn, or from a similar typeface.
Midi:Quinze shows a photo of the elevator doors shot from an angle, revealing the clever use of anamorphosis in this application: