Hauptsache, es rollt by Rainer Rosenberg
Contributed by David Einwaller
on Apr 10th, 2026. Artwork published in
.
Photo: David Einwaller. License: All Rights Reserved.
In Hauptsache, es rollt, published by Edition Splitter in spring 2025, the warm serif typeface Elaphus takes the lead. Elaphus’s open counters and soft, unforced curves give the text a fluid, storytelling quality—ideal for the book’s themes of movement and flow. At small sizes especially, its warm texture and even rhythm make reading feel like a gentle conversation with the page. The slightly more adventurous italic, rooted in historical craft, adds an expressive undercurrent. Rather than dominating the imagery, Elaphus supports it—offering structural clarity without imposing.
Photo: David Einwaller. License: All Rights Reserved.
Photo: David Einwaller. License: All Rights Reserved.
Photo: David Einwaller. License: All Rights Reserved.
Photo: David Einwaller. License: All Rights Reserved.
Photo: David Einwaller. License: All Rights Reserved.
Photo: David Einwaller. License: All Rights Reserved.
Photo: David Einwaller. License: All Rights Reserved.
