Albra by Ultra Kuhl and Visuelt by Colophon are used for the rebranding of Cutting Edge, an Australian company that turns cardboard into something special. The look is clean, practical, and built to match their hands-on way of working. Everything from structure to typography is stripped back to focus on what really matters: precision and clarity.
Summary from the design studio’s website:
DSR Branding repositioned Cutting Edge as a modern, full-service packaging partner. The rebrand introduced a new name, the tagline Display Greatness, and a visual identity that blends precision with craftsmanship. A custom wordmark with chamfered corners, an icon inspired by fold lines and tool grids, and authentic photo and video content brought the brand to life across print, digital, and physical touchpoints.
