Milkwhite
Modern Greek fashion has its own identity, framing creativity through its unique narrative. Honoring the successful journey of company Milkwhite, its character was preserved while giving it a more competitive image, with a shorter, more conceptually dense narrative.
Milkwhite’s brand identity is rooted in the essence of its original symbol, drawing on the heritage while enhancing its competitive edge. The typography has been reimagined with bolder, capitalized letters, reflecting the brand’s modern, experimental approach while maintaining the classic tailoring ethos. This refined aesthetic captures the cyclical nature of fashion and its continuous reinvention.
The brand’s new look, as shown in the lookbook, uses TT Hoves throughout; on their website, the brand’s information is set in Questrial.
Photography by Marios Sagias
