Hunger, eat this!
yfood’s corporate design has evolved over the past few years. With the internationalisation and growth of yfood, it is time to sharpen the brand elements and develop the branding for all touchpoints.
To further sharpen the yfood brand, we rely on a simple and concise layout system with a focus on independent brand typography, as well as a new brand colour code that harmonises seamlessly with the complex flavour colour system.
Mutabor in collaboration with the type designer René Bieder introduce a new headline typeface, derived from our iconic logo. Edge Bold combines the boldness of our ever-present line “THIS IS FOOD”, known from every pack – and the unique style of edges and curves from within our logomark.
The new headline typeface is based on Neue Campton Black, which already carried many of the qualities needed: geometric clarity, strong presence, and a friendly tone. It served as the perfect foundation for refining details tailored to yfood’s brand values.
Key design features were drawn from the yfood logo and the “THIS IS FOOD” tagline. Elements like curve dynamics, stroke endings, and proportions and ligatures were adapted and integrated into the typeface to create a strong visual link to the brand’s identity.
The new typeface features a wide set of expressive and functional ligatures. They extend the brand language and even enable different logo versions—directly typed, cleanly composed, and always visually distinctive.
The name of the custom typeface captures both clarity and confidence. With a single, striking weight, it gives the brand’s communication a fresh, authentic, and approachable tone that aligns with its visual and verbal identity.
