Acrea
Contributed by Antonio Stojceski
on Jul 31st, 2025. Artwork published in
circa April 2024
.
The new visual identity of Acrea is rooted in simplicity and approachability. Clean, compact layouts paired with people-focused photography give the brand a human touch. A subtle “a → a” detail in the logo symbolizes continuous digital transformation; the core of Acrea’s work. We also developed a flexible brand symbol and defined a balanced color palette to bring clarity, contrast, and energy.
The reimagined identity results in a more consistent but also dynamic brand that allows Acrea to position itself as a sole professional but boutique consultancy in the Swiss financial market.
