Māori Language Week campaign by Nelson Airport
Te Papa Waka Rererangi o Whakatū – Nelson Airport
Gamay is the new brand typeface by Nelson Airport, New Zealand.
One of the first applications is Te Wiki o te Reo Māori, or Māori Language Week. 2025 marks the fiftieth anniversary of this initiative. Nelson Airport celebrates this milestone with a series of posts on social media platforms.
The campaign introduces visitors to topical words and phrases in Māori. The kupu o te rā (word of the day) is set in Gamay’s Expanded Light weight, while the English translation below uses the Regular Medium. The font family by Darden Studio offers a total of 108 styles across six widths and nine weights, and is also available in variable format.
Inside the airport building, travellers can engage in four wero (challenges) to spark kōrero (conversation) while waiting for their flight. We love this challenge to learn the language of New Zealand’s indigenous population, and are thrilled to see Gamay used for Māori.
Waka rererangi – Airplane
Pahi – Bus
Wehenga – Departures
The column inside the airport was produced by Cutting Edge Signs & Graphics.
He kawhe koa? – Can I have a coffee please?
Pāhihi — Passenger
Kia pai te haere – Safe journey
