happybelly recipe collection and more
Desktop, web detail page, desktop / mobile
Graphic design studio Claudia Eggimann created a self-initiated project to raise awareness and enhance joy in eating despite allergies, cross-reactions, intolerances and food issues. happybelly is a collection of self-created and tested recipes and a sharing of experiences – all vegan, gluten free & towards sattvic.
The branding is sweet, playful still graphical with a modern twist. It addresses affected kids and adults who can’t contribute to “normal” food culture and have to stick to a strict diet.
The main focus lays on a website, designed and programmed in-house with Cargo. With bold titles, set in Syne, photographs made out of the blue, portraying homemade dishes and clean lines in a readable font. The design allows for some small surprises, like tilted, floating photographs and animated icons. The latter are from the IKONEN font that was designed during the Corona pandemic when the world was locked down.
There is also a social media channel in construction and physical advertising like flyers. As also more to come.
Desktop, web entry page / A6 flyer
Desktop, web entry page, mobile / desktop
Advertising sign / Desktop, web detail page
