Graphic Design in Japan exhibition
In association with JAGDA (Japan Graphic Designers Association), Kung Chichun (龚奇骏) at NEUE诺亦 and Dr. Sun Mingyuan (孙明远) curated the exhibition 一天世界：Graphic Design in Japan in Shanghai, China. STUDIO NA.EO 立入禁止 created the visual identity for this exhibition.
Clarendon is used for the main identity, which appears on posters, banners, and guidebooks. It is also used to set the (transliterated) names of featured designers and the titles of the informational text.
The secondary (Latin) type is Soft Text by Soft Type, which appears on the egg-packaging-inspired motion graphics and exhibition tickets. The egg meme originates from the Chinese mispronunciation of “JAGDA”, which sounds like a hen laying eggs. Soft Text may have helped convey the intentional mismatch and subtle humor. The motion graphics were created using a fork of BREAK GLASS by yasaman.
The specific Chinese types used—Songti (seriffed type) and Heiti (sans serif type)—are yet unidentified. The Songti is very likely Source Han Serif (Simplified Chinese version) while the Heiti could be from Founder.
