KIFF Aarau identity 2014–2024
KIFF Aarau is a leading independent music venue in Switzerland, shaped by volunteer culture and a dynamic live program. Between 2014 and 2024, Upset developed its visual identity and seasonal campaigns—anchored by a modular K mark evolved from the venue’s earlier logo by Büro Destruct.
The identity was designed to stay flexible and responsive to shifting youth culture. The K functions as both symbol and structure: scaling, stretching, and framing content across print and digital formats.
Alongside the identity, Upset began developing a custom typeface for posters and headlines. This display font eventually grew into Kunath, a full family now part of the studio’s own library.
Over the decade, the system expanded through collaborations with photographers, illustrators, and artists—resulting in campaign assets as varied and vibrant as the venue itself.
Kunath is currently in development and will be released via Upset.
