Blue Swede – “Silly Milly” / “Lonely Sunday Afternoon” German single cover
Contributed by Garrison Martin on Aug 2nd, 2025. Artwork published in
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Source: www.45cat.com License: All Rights Reserved.
EMI Electrola single sleeve for Blue Swede’s “Silly Milly” (B-side “Lonely Sunday Afternoon”), a follow-up to 1973’s worldwide smash hit “Hooked One A Feeling”. Prominently featuring Porker Outline by Alphabet Photosetting for the band name. There looks to be two variants. Song title is set in an outline w/inline version (giving the appearance of a lighter inner-character).
Source: www.theprintarkive.co.uk License: All Rights Reserved.
1 Comment on “Blue Swede – “Silly Milly” / “Lonely Sunday Afternoon” German single cover”
That’s an interesting find! Thanks for sharing, Garrison.
I agree that the band name looks like Porker. The contoured variant for the song name matches Roundel, though.
Porker is a film typeface that, as you showed, appears in catalogs by Alphabet Photosetting – without credits, as far as I know. Roundel is a typeface that was produced for dry transfer lettering by Mecanorma, the French Letraset competitor. In their 1975 catalog, it’s credited to John Hamon. I compared Porker to Roundel: apart from the contour in the latter, they are basically the same design. This suggests that Porker is by Hamon as well. A phototype version of Roundel is listed in a 1984 catalog by Alphabet Photosetting, too. It looks like the design originated at the London-based phototype company – in three styles: Porker, Porker Outline, and Roundel.
The single sleeve was printed by Druckhaus Maack KG in Lüdenscheid, Germany. To my knowledge, typefaces by Alphabet weren’t really available in Germany … but Mecanorma’s products were. I can imagine that “Blue Swede” technically isn’t Porker, but a modified Roundel, with the inline letterforms and the interspace colored in light blue, and the outline/contour in a darker shade. Since I can’t be sure about that, let’s tag both Porker and Roundel.