Papillon Bar & Restaurant
Papillon is a Southeast Asian bar and restaurant, serving Manila’s most adventurous characters who aren’t afraid of being caught at the scene red-handed. Papillon transports guests to a tropical hideaway; an intimate den where they can rest easily and explore the culinary treasures the region has to offer.
Mild Side partnered with the brand owners, Chefs Fonso and RJ, to create an identity inspired by vintage contrast in Southeast Asia during the 1890s–1920s. There was a sense of secrecy and cleverness seared into the brand, as if dining at the restaurant made you a part of ‘the gang’. We designed several versions of their logo versions to create a feeling of myth and long history, and curated a selection of typefaces and colors that expressed the character of the period, hinting at a bit of quiet opulence and cheeky humor with the use of gold accents, ornamental borders, and custom illustration.
Overall, this was an exciting exercise in storytelling and cramming six typefaces into a brand and making it work.
