VIVE. Vittoriano e Palazzo Venezia

The VIVE (Vittoriano e Palazzo Venezia) is a national museum institute in Rome, established in 2019 and active since 2020, under the Italian Ministry of Culture. It brings together two iconic landmarks in the heart of the city: the Vittoriano, also known as the Altare della Patria, and Palazzo Venezia, along with the Central Museum of the Risorgimento, the panoramic terrace, and the Library of Archaeology and Art History. Dedicated to preserving and showcasing architecture, artworks, and collections central to Italy’s history and identity, VIVE combines research, conservation, and public engagement through exhibitions and educational activities.

From its establishment, VIVE has adopted a clear visual identity developed by the Trieste-based studio TassinariVetta. The logo and overall visual language favor a minimalist approach that evokes modernity and a sort of architectural precision. These values are reflected in the consistent use of the Suisse font family, beginning with the logotype, which combines Suisse Int’l Bold and Suisse Neue Medium.

This typographic choice is extended across the monuments’ visual system. Suisse Int’l is used for signage, ephemera, and public-facing communication, both online and in the street. A notable example is the long-running lecture series “VIVE al Centro di Roma”, whose first posters and subway ads showcased the new identity throughout the city.

On the website, designed by the agency Vergani&Gasco, Suisse Int’l is paired with Suisse Works rather than Suisse Neue. While all three belong to the same family, the choice introduces a functional distinction: Suisse Neue remains tied to the identity mark, whereas Suisse Works serves as a dedicated text serif. The shift preserves typographic continuity while separating symbolic branding from editorial usability, allowing the digital content to prioritize clarity without altering the core visual language.