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Filmcomposition ads for Typsettra typefaces

Contributed by Stephen Coles on Jun 22nd, 2014.
    “Have you taken a good look at your face lately?”
“You can always count on Les to put a little punch in your face.”
    Source: https://en.wikipedia.org Contributed by Martyn Anstice to Wikipedia. License: CC BY-SA.

    “Have you taken a good look at your face lately?”
    “You can always count on Les to put a little punch in your face.”

    Filmcomposition was an English phototypesetter and supplier of Typsettra fonts. Typsettra was something like the ITC of Canada, recreating classic typefaces in 1970s fashion, with large x-heights and ultra tight spacing. “Les”, as mentioned in the ad above, refers to Les Usherwood, who founded Typsettra and designed many of its typefaces.

    It’s not clear who designed Worcester Round, however. MyFonts credits it to Adrian Williams in 1974. [Update Aug 13, 2018: In Modern Encyclopedia of Typefaces, 1960–90, Wallis credits the typeface to Adrian Williams for Fonts/Ingrama SA.] The date of this ad is unknown.

    Illustrations by Doug Panton.

    Filmcomposition ads for Typsettra typefaces 2
    Source: https://www.behance.net License: All Rights Reserved.
    Filmcomposition ads for Typsettra typefaces 3
    Source: https://www.behance.net License: All Rights Reserved.

    Typefaces

    • Worcester Round
    • Administer
    • Kennerley

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    9 Comments on “Filmcomposition ads for Typsettra typefaces”

    1. Martyn Anstice says:
      Oct 22nd, 2014  4:31 pm

      The above ads were designed and art directed by Ed Cleary. Cleary was one of the owners of Filmcomposition in London, UK. Cleary came to Toronto, Canada in the early 1980s to set up and run The Composing Room, a Berthold shop and  a subsiduary Cooper & Beatty.

    2. Oct 23rd, 2014  4:18 am

      Thank you, Martyn! Cleary’s name is added to the metadata. And thanks for adding that first ad to Wikipedia — it’s what led me to the others.

    3. Doug Panton says:
      Jan 4th, 2016  1:01 am

      My recollection was that these ads were conceived by Art Director Michael Edwards at Ryan Edwards. Before launching ryanedwards with Jim, Michael was creative director at Foote, Cone & Belding in Toronto. Jim and Michael first worked together at Miller Myers Bruce Dalla Costa.

      To the best of my recollection?

    4. Norman Chaykoski says:
      Mar 3rd, 2016  3:02 am

      I have been looking for the Posters that are  on Les Usherwood’s Typsettera Legacy posters. Were they released after his death and what are they worth to collectors?

    5. Dec 6th, 2016  3:27 am

      Les Usherwood “Legacy” poster, advertised by TypeMasters, Inc., 1984

      Norman, The “Legacy” poster is advertised by TypeMasters, Inc. in U&lc, Vol. 11, No. 3 (Nov 1984). The text at the bottom indicates that the poster was indeed released after his death. I don’t know the value of the poster today, but I have yet to see one appear on eBay if that’s any indication.

    6. Norman Jack Chaykoski says:
      Jun 17th, 2017  3:22 am

      What happend to the Type Posters that are showcased on the Les Usherwood Legacy poster?

    7. Sep 14th, 2017  12:35 am
      Tonight at ATypI in Montréal, Rod McDonald suggested that the first ad represents the first time Canadian typefaces were marketed outside the country.
    8. Norman Chaykoski says:
      Sep 8th, 2018  3:23 am

      I have all eight posters that were featured in the Les Usherwood Legacy poster. what would they be worth to a collector?

      My name is Norman J. Chaykoski I was an employee with the Ontario College of Art, Techni Process,
      Cooper and Beatty and Typsettra. During my years in the Graphic Arts I was employed as a lead
      cameraman, film stripper, producing final art and color proofs for clients.

      This is a quire regarding series of posters I have collected while working for Les Usherwood in the 1970’s
      until 1983. I would like to know if there are any collectors collecting typographical memorabilia. If so what
      would a collector pay for Les Usherwood Posters (the posters featured on the Legacy Poster.) I also have
      font memorabilia from Cooper & Beatty, Base Line etc.

      List of Typographic Content
      This is a list of collectables that I have collected while working in the Graphic Arts that may be of
      interest to collectors collecting typographical memorabilia. I have original working proofs of
      Usherwood work as well as type specking tools that are collectables.


      1. I have 8 Usherwood Font Posters (original)
      2. One of the original Caxton Poster Proofs (line art for the printer)
      3. One of the original proofs for ad agency Chevrolet Celebrity.
      4. One final proofing print of "Have You Taken A Good Look At Your Face Lately?
      5. One Neo Headliner oneline font samples for Headline fonts.
      6. One Typomark – C&Bs original type and line specification to tool.
      7. One Typograf – C&Bs original type and line wheel which goes
         with the Bedford Type Books.
      8. One Typsettra film font measuring and line measure scale.
      9. One Techni Process original Process Typography books.
      10. One Techni Process Tornitype Keyboard Film Corporation.
      11. One Lettraset type books.
      12. One Type Spec chart for Bedford Type Books
      13. One type book insert for C&Bs Font book (53 new Fototronic Alpabets)
      14. A collection of 20 ITC Font Books
      15. A collection of ITC Typographic Quarterly Magazines from 1972 to 1985.
      16. Three Copies of the Orb a Si-Fi – martial arts comic book

      Thanks for your time:

      Norman J. Chaykoski

      njchaykoski@hotmail.com

    9. Dec 27th, 2018  8:55 pm

      Hello, Norman. Thanks so much for commenting. We’d love to hear more about your time as a typesetter. I don’t think these items hold tremendous value to collectors, but institutions with a focus on typography would welcome them as a donation. I recommend Letterform Archive (my day job) or Massey College Library (where Usherwood’s archive is now held).

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