Postmedia’s Canadian metro newspapers are launching distinct tablet, mobile, responsive web and print editions, with a unified look and feel across them all. Mario R. García and Reed Reibstein of García Media collaborated with Postmedia to conceive the new products, which have first launched with the Ottawa Citizen.
Working with Postmedia Design Director Gayle Grin, García Media recommended two main type families to lead the Postmedia visual identity for print and digital products:
Titling Gothic FB from Font Bureau, an impactful sans-serif with many weights and widths to cover dramatic headlines and clear subheads alike; and Shift from MCKL, a warm slab-serif that acts as an approachable counterpoint to Titling Gothic.
Read the full case study on García Media’s website.
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