Hinge – “No Ordinary Love” 2025 campaign
Contributed by Jamie Otelsberg (OH no Type Co.)
on Aug 29th, 2025. Artwork published in
May 2025
.
Source: hinge.co License: All Rights Reserved.
For Hinge’s No Ordinary Love campaign in 2025, Forevs by OH no Type Co. was chosen to support the campaign’s focus on authentic, imperfect love stories. Forevs works well for headlines in this literary-driven project, which shares real stories from Hinge couples. Alongside the digital Substack edition, the anthology will be published as a limited-edition hardcover designed by Dazed Studio. These books will be distributed to select book clubs in New York and London, creating opportunities for people to come together and connect through the shared stories.
On the website, supporting text is rendered in the user’s default sans serif type and Lora by Olga Karpushina; the latter is also used throughout the campaign.
Source: www.no-ordinary-love.co License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
License: All Rights Reserved.
Source: adage.com License: All Rights Reserved.
Source: www.no-ordinary-love.co License: All Rights Reserved.
Source: adage.com License: All Rights Reserved.
2 Comments on “Hinge – “No Ordinary Love” 2025 campaign”
Love seeing this project featured here!
For a bit of added context – I was brought on by Dazed Studio to design the book and contribute to the broader campaign design. Hinge was aiming for a literary aesthetic, with the book informing the visual language that carried through the signage and Substack.
Creative direction was led by Shreya Chopra, who finalized the signage and Substack. Custom lettering and illustration were done by Momo Gordon.
Typography-wise, the book and signage use Forevs for display and ATF Garamond for body copy.
Thanks for providing the extra info, Bryan! I have added ATF Garamond and the more detailed credits.