Thunderbowl Architects
Gamay by Darden Studio is the typeface used in the new visual identity of Thunderbowl Architects.
The architectural practice in Aspen presents itself with a logo that features two weights of Gamay Narrow. It’s merely a line of text in all caps, and there are design pundits who frown upon logos that are just typed out, without further adjustments. But we think it works great here!
The subtle contrast in weight adds structure – without the need to separate the two words by a space or a line break. The logo is wide, but, thanks to the compact typeface, not overtly so. In fact, the proportions nicely echo the vastness of Colorado’s mountainous scenery. Tracking was opened up a bit, giving the wordmark an airiness that’s a good fit for the firm’s architectural projects. Fortuitously, Gamay’s W – a symmetrical letter distinguished by a pointed apex – falls right in the center.
The Narrow is the most space-saving width out of the six included in the typeface family designed by Viktoriya Grabowska. All-caps Gamay Narrow also serves for the titles and headlines on the website. Body copy is rendered in Alexandra Korolkova’s PT Sans Narrow.
