Workshop
Workshop develops unique custom furniture for the hospitality industry, creating memorable spaces for businesses across across three continents. They worked with Blok Design to create an identity system that is simple, dynamic, and playful.
From Blok Design:
We knew from the start we wanted something that spoke to the clients high level of design while also expressing a quirkiness that was reflective of the vibrant character of the clients themselves. It’s a reimagining/ twist on the very refined language typically seen in furniture design— still borrowing from it but developing a system that has room for play, experimentation and movement within.
To achieve this, Blok chose to use Forma DJR throughout the identity, which itself is a reimagining/twist on the very refined neo-grotesques that appear in furniture branding. It has all the sophistication we expect from the International Style, without ever feeling aloof or sterile.
The identity makes heavy use of Forma’s lowercase—Workshop’s logo and headlines are all set in the same Regular weight without any caps. The logo playfully replaces the first o with a pair of parenthesis, the gap between them dynamically widening to feature images and illustrations of the company’s products.
