Spot

Spot is a Detroit food pop-up serving down-to-earth eats and block party vibes. Designers Evan Gendell and Alyssa Arnesen were approached to design an identity that could travel from Spot to Spot and be employed at a moment’s notice. The logo needed to embrace ephemerality and flex to announce any event that Spot might cater while still being instantly recognizable in the Detroit food scene.

Inspired by vintage techno records and vernacular typography, Evan Gendell and Alyssa Arnesen designed a revolving logo “place setting” that serves up the location and date of the next Spot on a platter. A restrained typographic palette, based on Off Type’s Neue Montreal Squeezed, and the use of black and white ground a suite of playful social animations that announce the next pop-up. The modular menu design accommodates the wide range of dish names and ingredient lists that Spot cooks up.

Check out the series of animated vignettes.