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Ford Transit Buses brochure

Contributed by Stephen Coles  on Jul 10th, 2014. Artwork published in
1939
.
Ford Transit Buses brochure 1
Source: www.flickr.com Image via Alden Jewell. License: CC BY.

This is a fairly early use of Futura in the US where it wasn’t pervasive until it was copied in the 1940s by domestic foundries (beyond Baltotype’s Airport Gothic). ATF or Linotype Bodoni Bold is used for text.

Ford Transit Buses brochure 2
Source: www.flickr.com Image via Alden Jewell. License: CC BY.
Ford Transit Buses brochure 3
Source: www.flickr.com Image via Alden Jewell. License: CC BY.

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