“Saturdays Surf NYC is a downtown Manhattan surf lifestyle brand. Since opening in 2009, Saturdays has cultivated an iconic mix of surf lifestyle, menswear, art, and coffee. Like the brand itself, the magazine explores the interplay between NYC lifestyle and surfing. This duality threads throughout the first and second issues—from the balanced blocks of color on the cover to the layout and editorial content: half interviews and half photographic essays.” — Jevas Lehn Studio
For the big type on opening spreads and pull quotes, the designers used Miller Banner — the largest of Matthew Carter’s Miller series — to full effect. These delicate and graceful shapes contrast with stark numerals in Memphis.