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“Things are changing.” campaign

Contributed by Stephen Coles on Jul 13th, 2014. Artwork published in
circa 1965
.
    “Putney Swope, a 1969 film written and directed by Robert Downey, Sr. and starring Arnold Johnson as Swope, is a comedy satirizing the advertising world, the portrayal of race in Hollywood films, the white power structure, and nature of corporate corruption.” — Wikipedia
    Source: http://cubecinema.com © Herald Productions. License: All Rights Reserved.

    Putney Swope, a 1969 film written and directed by Robert Downey, Sr. and starring Arnold Johnson as Swope, is a comedy satirizing the advertising world, the portrayal of race in Hollywood films, the white power structure, and nature of corporate corruption.” — Wikipedia

    The “Things are changing.” poster, set in Franklin Gothic Condensed, was introduced for the Plans for Progress volunteer program which promoted equal employment opportunities for people of color among 300 firms. It can be seen in the photograph above featuring U.S. Vice President Hubert Humphrey and Hobart Taylor, who helped devise the program. Taylor was John F. Kennedy’s special counsel to the President’s Commission on Equal Employment Opportunity, where he is credited with coining the phrase, “affirmative action”.

    As an official slogan for the program, “Things are changing” permeated popular culture at the time. It was used as a pointed prop in the satirical film Putney Swope (below) and Brian Wilson and Phil Spector (with the help of Jerry Riopell) even wrote a song for the campaign in 1965. The song was performed by many artists including The Blossoms, The Supremes, and Jay and the Americans. Check out the lyrics.

    “Things are changing.” campaign 2
    Source: http://bentley.umich.edu Hobart Taylor records, Bentley Historical Library, University of Michigan. License: All Rights Reserved.
    Sleeve and label for the single, Things are changing, by The Blossoms in 1965. Top line set in Alternate Gothic.
    Source: http://smileysmile.net Image via “bgas” on the Smiley Smile Message Board. License: All Rights Reserved.

    Sleeve and label for the single, Things are changing, by The Blossoms in 1965. Top line set in Alternate Gothic.

    Sleeve for the single, Things are changing, by The Supremes in 1965.
    Source: http://rover.ebay.com License: All Rights Reserved.

    Sleeve for the single, Things are changing, by The Supremes in 1965.

    Record label for the single, Things are changing, by The Supremes in 1965.
    Source: http://rover.ebay.com License: All Rights Reserved.

    Record label for the single, Things are changing, by The Supremes in 1965.

    Still from the film Putney Swope, 1969.
    License: All Rights Reserved.

    Still from the film Putney Swope, 1969.

    Typefaces

    • Franklin Gothic
    • Alternate Gothic

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