Nike × TOGETHXR Everyone Watches Women’s Sports collection
Togethxr is a trailblazing media and commerce company founded by four of the world’s great athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird. The company was created to amplify the voices of women athletes and to show the world that women’s sports are not just something to be watched, but something to be centered and invested in. Their slogan, “Everyone Watches Women’s Sports,” is meant to rewrite the script and point out that, in fact, people do watch women’s sports.
The original T-shirt was released in December 2024 and went viral in June 2025. Since that time, Nike has partnered with Togethxr, added their branding to the original T-shirt design, and is now helping amplify the message with a variety of items and different versions of the slogan.
Interestingly, they chose Rafaella from Sproviero Type. Looking at the font, it is full of swashes and other decorative features that might lead one to assume it is too ornate. But, at its base, Rafaella is a sturdy italic with robust serifs. So, really, a clever design choice.
It is fun to see, as I continue scrolling through Togethxr’s community Instagram account, that they have adopted Rafaella for many different uses beyond the iconic T-shirt.
