TeamWBC website

TeamWBC is a Dutch architectural building firm whose brand presence and typography communicates a modern, reliable, practical and business confident attitude.

For titles and most headings CJ Type's Pennypacker Compressed is used in all-caps to maintain a heavily rectangular silhouette matching the imagery of TeamWBC’s portfolio. The title treatment of the two main pages on the website, “creatie” and “transformatie” use vertical stacking of the words “Creatie/Bouwen” and “Transformatie/verbouwen”, mirroring the idea of architectural elements such as pillars or tall apartment buildings, adding dynamism to the typography used in its clean rigid grid system.

TeamWBC utilises duotone coloring in their titles to highlight single words or distinguish the second part of the title as subheading – using black for the primary title and a secondary color such as white or blue for an expansion, explanation, or to add a punchline. For example, “Creatie/Bouwen” means “Create/Build” and “Transformatie/verbouwen” means “Transform/Rebuild”. Here, the first halves are shown in black, the second halves are added in the secondary color white. Another example can be seen in the TeamWBC process breakdown’s title treatment: “Zuiver gebouwd” (“Clean construction”) set in black and followed by “Zo doen we dat” (“This is how we do it”) set in their secondary color blue.

The body text, menu texts, buttons, and some headers are set in an open-source neo grotesque variable sans serif typeface: Inter by Rasmus Andersson.

TeamWBC’s logotype uses Inter Bold in negative tracking for “TEAMWBC” where the W is replaced by a vertically mirrored letter M, and Inter Regular for its subtitle “het zuivere bouwen”. The letter M is also used as a dynamic graphic web element on the landing page to highlight the main menu pages.