The previous logo was a bubbly Bello.
A sad sniff and adieu to Shift and Bello. I always found them comforting, inviting and down-to-earth, certainly more than a rigorous geometric sans. And maybe it’s this week but I’m kinda sick of hearing stuff like “but we need to grow and expand our business and therefor have to look more [insert any PR euphemism for not saying bland and generic]”.
I think a geo sans can feel quite approachable this way — in lowercase, with the right colors and surroundings (though some of these hues feel more aggressive than friendly to me, and the red-on-gray text is certainly not reader-friendly). But I do share your distaste for the unnecessary bizification of big biz.
If you look closer at those curves in “airbnb” it’s obvious that they made some adjustments to the type. The circular shapes are out of whack, and not in a good way.
Frode – Perhaps LL Brown was modified, but not much. Here is the regular font out of the box followed by the logotype:
I see a vertically sheered ‘r’, narrower ‘n’, and tighter spacing. What else?
My only comment on this new branding is to side with this typographic tweet.
How were they able to use Lineto typefaces on the web? As far as I know, Lineto doesn’t allow their typefaces to be used online.
Quoting from Lineto’s site:
We have been offering Lineto fonts for dynamic online rendering, with self-hosting via @fontface, for some time. Please contact us for rates, procedures and technical information.
Contributed by Nigel Ewan