Bazaar Hall
Bazaar Hall is a hybrid mixed-use venue located in Saint-Brieuc hosting multiple activities: food hall, brewery, bar, wine cellar, pop-ups, garden, and a cultural and artistic program. Since 1989, this industrial-style building housed a bowling alley with eight wooden lanes, dozen of pool tables, arcade games, pinball machines, foosball, and darts. Bazaar Hall has come to life within this vast space, entirely reimagined.
The visual identity of Bazaar Hall asserts its uniqueness by drawing from its past as a bowling alley. Rooted in the unique history of this place, the project is based on a strong, impactful typography (using typefaces by Benoît Bodhuin), vivid colors, combined with shapes and patterns directly inspired by the worlds of bowling and pinball.
“Bazaar” refers to bustling markets and department stores where cultures intersect, and unique flavors, ideas, and creations are discovered – evoking a sense of charming disorder. “Hall” suggests a large, open, welcoming space where people come together to share, work, taste, and create. With this name, Bazaar Hall embodies a festive and friendly spirit – a vibrant place full of exchanges, sharing, and discovery.
Standard is used throughout in various sizes. The word “Hall” in the logo and a few other bits of small type use BallPill. Both typefaces are available from bb-bureau. The script typeface used for “Paris” is Sweet Fancy Script.
