Pinto

Pinto aims to “relieve digital money’s core tension: stability without surrendering control”. As a project, the Pinto team is trying to redefine both stablecoins and money ready for transactions and suited for yield. Through autonomous rates and non-custodial systems, they aim to ensure price stability while preserving user sovereignty.

We translated Pinto’s crypto complexity into a clear visual identity and user interface principles that resonate with hardcore Discord lurkers and curious normies alike, turning the arcane into the irresistible.

Working within an fundamentally new economic paradigm, it was critical to illustrate an entirely possible, but currently theoretical future of money. All visuals were generated using several diffusion models.

Vew the full case study at newapology.com.