Tilt

Tilt is a fintech company focused on expanding reliable access to cash and credit for people who are often underserved by traditional lenders. They look beyond just credit scores using non-traditional signals of financial health and “real-time” income and spending data to assess people’s ability to repay.

Tilt partnered with Ragged Edge who created a new name and brand for their new credit system and set of credit products. The branding features ABC Gravity and Romek Semibold italic. Ragged Edge commissioned a custom version from The Designers Foundry to closer match the vertical metrics of Gravity, dubbed Empower Serif. The type palette is rounded off by GT America Expanded.