Haus für Poesie
Studio Daniel Zenker has reimagined the brand identity and website of Haus für Poesie, Berlin’s renowned centre for contemporary poetry. Since 1991, Haus für Poesie has championed poetry as an independent and transdisciplinary art form, hosting multilingual events, educational workshops, and innovative platforms, such as Lyrikline, as well as major festivals like the Poesiefestival Berlin and the Zebra Poetry Film Festival.
The new visual identity features a beautiful pairing from Skriftkompani: Store Norske Leif and Store Norske Nord. This combination pairs a serious, functional grotesque with a playful, expressive serif, capturing the dual spirit of the institution. Store Norske Leif brings warmth and approachability to headlines and accents, while Store Norske Nord provides clarity and structure for essential information. Together, they reflect Haus für Poesie’s commitment to both rigorous artistic exploration and open, creative engagement with audiences and artists.
The identity’s typographic choices mirror the organisation’s ethos: poetry as an art form that crosses boundaries, experiments with language, and connects diverse voices. The result is a visual language that feels both grounded and imaginative, much like the poetic practices Haus für Poesie fosters on stage, in workshops, and online. This thoughtful design ensures that the institution’s singular focus on poetry and its global reach are communicated with clarity, elegance, and a touch of poetic playfulness.
