NOT A HOTEL is evolving, with NIGO®︎ and Pharrell Williams joining as creative advisors and investors. This partnership marks the beginning of an exciting new chapter, driving forward bold projects both in Japan and beyond, including the upcoming “NOT A HOTEL TOKYO— THE NIGO HOUSE,” which is now under construction. Our journey is just beginning.
The website and branding identity feature Selecta, a sharp, contemporary sans serif whose modular forms echo NOT A HOTEL’s modern and experimental spirit.
![<cite>Brasilia</cite> #3—“Warten [Waiting]”](https://assets.fontsinuse.com/use-media/98548/thumb/69b54aa9/@2x/jpeg/12409c40223647-577bec55d57d7.webp "<cite>Brasilia</cite> #3—“Warten [Waiting]”")
