Mahou Cinco Estrellas visual identity

Firma and Rosàs have expanded the visual identity of Mahou Cinco Estrellas, Spain’s most consumed beer and the flagship of the Mahou brand. The updated system reinforces the brand’s presence and ensures a cohesive experience across all touchpoints.

To strengthen Mahou’s leadership and elevate its positioning around the concept of greatness, the agencies developed graphic resources and design elements that amplify its message and deliver consistency in every interaction.

The typefaces in use are Season Mix and Saans by Displaay, and KTF Rublena by Kyiv Type Foundry