Vital CxNs brand identity and website
Vital CxNs is a Boston-based nonprofit redesigning systems of care by centering community leadership. Their refreshed brand and website, designed by TART, position them as a credible leader in systems change while staying grounded in community leadership.
Typography plays a central role in achieving this balance. The updated identity uses Lazzer Bold and Medium by Displaay Type Foundry. Lazzer’s geometric structure and sharp cuts bring a contemporary boldness that signals expertise and authority, while its softer curves and rhythm keep the tone approachable and human.
The type system works in tandem with an expanded color palette, bespoke illustrations, and flexible templates, enabling Vital CxNs to communicate consistently across audiences — from funders and public agencies to grassroots partners and community members. Their refreshed brand and website, strengthen their credibility with institutions while amplifying their role as a convener of grassroots partners.
