Imprenta “La Fleca”

Imprenta “La Fleca” is a project by Ekaitz Sánchez that celebrates the craft of popular printing in Reus (Spain), inspired by the historical “Librería o Imprenta La Fleca” which was a true emblem of the city. Its visual identity recreates the look and feel of historic ephemeral prints—colorful booklets, devotional leaflets, and folk publications—using Triomf (GS‑Type) for display text combined with a clean sans serif for body text what appears to be Inter (designed by Rasmus Andersson).

Triomf evokes the irregularity and charm of artisanal printing, while Inter adds clarity and modern editorial structure. Applied across covers, interiors, and promotional materials, it gives Imprenta “La Fleca” a voice that is both rooted in tradition and visually bold.

The project was made at ESDAPC Llotja. Its design and concept were recognized with a Bronze ADG Laus Student Award in 2022, highlighting its quality and cultural relevance.