For the fourth anniversary of their CGI practice Contramateria, Rolando Luther hired Sabbath to create a new visual identity for the studio. The roll-out – mostly on Instagram – takes the shape of a series of 3D renders of imaginary objects featuring the identity, as a kind of mise en abyme where the communication about the identity and the identity itself are indistinguishable. Funnily enough, no clear logo can be distinguished.
It features NaN Serf Display Light as the main font carrying the identity, accompanied by NaN Metrify A Compressed Black and General Grotesque Mono Light in places. The sleek, sharp and geometric style of NaN Serf echoes the vert digital undertones of Contraforma’s CGI renders. General Grotesque Mono is used for fictional UI elements, as a coding font with a twist.
