Turnpike is a brand base in the Netherlands focused on selling barbecue tangent products: sauces, spice mixes, charcoal, etc. Agency Nattevingerwerk rebranded Turnpike mid 2025 and created a cohesive identity for their product line.
The logo is set in the textured brush script font Edo, echoing craft / grunge notes that are also present in the set of pig illustrations that serve as the backbone of the brand visual language. Then the whole languages uses the duo NaN Rage Poly and NaN Rage Slab in different weights and widths for all texts.
I have included a generative AI image created by the agency for their portfolio for the sake of documenting and archiving this use in the graphic design field today. Which leads to another question: are the pig illustrations maybe also generative AI?
Generative AI image created for the agency portfolio. Note the hallucinated brush script on the left character bra.
