Pirelli World magazine is the modern, global evolution of the company’s house organ, Rivista Pirelli, which began in 1948. Launched in 1993 as a global concept, World tells stories of innovation, culture, business, technology, sport, and lifestyle, reflecting Pirelli’s heritage and global reach through photography, illustration, and design. It serves as a tool for in-house communication and a public platform for engaging communities across various platforms, from its renewed print version to its website and social media.