AUTO MATIC OPEN Festival 2022
Since 2010, the AUTO MATIC OPEN has been an annual open air festival for electronic music in Augsburg, Germany. For the 2022 edition, MMW Studios created a black-and-white identity based on patterns and referencing gritty ’90s rave parties visuals. The b&w aesthetics is reminiscent of cheap photocopied flyers.
The typographic choice reinforces the ’90s techno scene references with Eurostile and Forward used in tandem, always in all cap. Both fonts share very square curves, even if Eurostile does it in a way subtler way than Forward with its straight sides. Forward is often used in a dazzling pattern-in/pattern-out way. MMW created a monogram used almost like a logo composed from the three initials, with the A and the M embracing the upper curve of the rotated O.
If you zoom in on the attendants’ wrists, you can see the custom wristbands featuring the fonts.
