Citizen X, 2023 redesign
Citizen X is an investment firm focused exclusively on ventures, token projects, and protocols built for Web3 services, DeFi, and NFTs. The core idea behind the brand identity is rooted in the symbolic framework of blockchain. The design elements such as typography and brand shapes draw inspiration from blockchains, which consist of interconnected blocks forming an expanding list of records.
The wordmark is custom drawn to establish a distinctive presence. It is paired with two typefaces that create a deliberate tension between tradition and innovation:
ITC Garamond is used for headings, evoking heritage, credibility, and the world of finance. Px Grotesk is used for body text, referencing digital culture and the forward-looking ethos of Web3.
Together, they express Citizen X’s role at the intersection of established financial principles and emerging decentralized technologies.
See also the 2022 version of this identity.
