Hôtel Peterhof ad
Source: www.flickr.com Uploaded to Flickr by altpapiersammler and tagged with “moderneversalien”. License: All Rights Reserved.
This ad from 1903 promotes the then newly opened Hôtel Peterhof at Munich’s very central Marienplatz, with “rooms furnished in the finest modern style”, starting from 2 Marks.
The name is set in Moderne Versalien, an all-caps typeface first cast by Bauer & Co around 1899. In 2003, Andreas Seidel of astype made a digital revival named Sveva.
