Cacau Brasileiro identity
The project consists of a Brazilian sectoral initiative developed to promote national cocoa in strategic markets such as Europe and the USA, in addition to bringing together public and private efforts to expand recognition of Brazilian cocoa in order to strengthen the production chain in a sustainable way.
The visual identity, developed by Estúdio Arado, features significant elements of cocoa cultivation and reveals some nuances of our production process in Brazil. A strong, distinctive typographic logo was chosen, capable of adapting well to the English language version. The palette reflects a certain tropical vibrancy and the inherent diversity of this crop, which is often carried out in agroforestry systems.
Cacau Brasileiro (Brazilian Cocoa) is the result of a collective effort between Instituto Arapyaú, AIPC, CIC, FAEB, the Sectoral Chamber of the Cocoa Production Chain and Agroforestry Systems, and Cocoa Action Brasil | World Cocoa Foundation.
