Selleb
Selleb is a resale platform that connects second-hand fashion with culture, storytelling, and status. Its visual identity, developed in-house, revolves around a bold and unconventional use of the typeface Bull‑5.
Bull‑5 Mono is used prominently in brand elements such as the logo and product markings, where its monospaced rigidity communicates structure and presence. In contrast, across the website and other content platforms, Selleb uses a custom hybrid version that blends Bull‑5 Mono with Bull‑5 Typewriter – often mixing styles within the same headline or paragraph. This results in a lively, tactile typographic texture that reinforces the platform’s emphasis on individuality, surprise, and curated imperfection.
The brand’s typographic voice is raw yet intentional: expressive, irregular, and entirely unique. Supporting styles include Bull‑5 Regular for longer text and Unica77 for fine print or metadata, ensuring a balance between character and clarity.
For a detailed look at the brand identity system, see the full guidelines.
