Golf Digest, 2014 print magazine redesign

In 2014 Pentagram, led by Luke Hayman, partnered with Golf Digest’s creative director Ken Delago to redesign the magazine. The goal was to “connect with millennial golfers (ages 25–34)—the magazine’s fastest growing segment of readership—as well as the traditional core golfer (age 50–plus).”

To update the masthead, the designers looked for a font with balls—specifically, ball terminals, which add a playful touch given the subject matter. The contemporary stencil-like font Dala Moa was selected for its distinctive ball terminals, which break free from the letterforms so balls can be hidden in plain sight in the logotype and in display text. With the blessing of Dala Moa’s designer, Paul Barnes, the terminals were customized to make them perfectly round. Commercial Type, the foundry that licenses the font, worked on refining the logotype by adjusting the letter spacing as well as the spacing of the stenciling, to make sure the identity would work in a range of different sizes. The colored dot of the “i” in “Digest” was retained as a link to the magazine’s former logo.

In addition to the Dala Moa used for the masthead, section openers and other display type, the team put together a suite of fonts: Heroic Condensed, used mainly for cover lines and display type on features; the Fakt family (Fakt, Fakt Semi Condensed, Fakt Condensed), used mainly for small headlines in front of book; and Tiempos Text, used for body text.

Heroic Condensed, a 2008 family by Silas Dilworth, may have been inspired by the condensed styles of the 1950s typeface Information, which has that telltale R with a straight, diagonal leg.

As of this writing (October 2025), the Dala Moa logo and Heroic Condensed have survived in Golf Digest for over ten years – even on social media – while other typefaces, Gotham and Tungsten, have replaced Fakt in print and the web.