Magazine magazine #44, Fall/Winter 2025
In 2025, eschenlauer sinic was appointed Associate Art Directors of Magazine magazine, an iconic publication that has shaped the creative landscape since the late 1990s. Founded by Angelo Cirimele together with Yorgo Tloupas and Alexandre Thumerelle (0fr.), the magazine has long stood as a cult reference in independent publishing. Today, under Cirimele’s direction, it continues to embody freedom of tone and a spirit of experimentation.
Published twice a year for each Paris Fashion Week, every issue combines two sections: a fashion section, entrusted to an invited figure from the industry (photographer, model, or stylist) who creates a dedicated visual story with their creative circle, and a press section, composed of commissioned essays that examine how fashion is seen, written, and mediated.
The graphic direction takes its cue from Jan Tschichold’s manifesto for a new typography, where form is treated as a critical stance. At its core lies the typeface Store Norske Leif, designed as a synthesis of twentieth-century press typography. Drawing on reinterpretations of Times, Life and other editorial classics, it distills their features into a contemporary standard. Without capitals, with restrained punctuation and precise proportions, Leif acts both as a tool for thought and as a structural framework, a reinvented archetype of fashion type.
The layout follows a flexible modular grid: photographs extend edge to edge in frontal compositions that echo screen logic, monospace headlines introduce subtle irregularities that animate the page, and isolated pull quotes punctuate the white space with silent rhythm. For issue 44 (FW25), the logotype was composed in Polka, chosen for its singular resonance with the fashion section. With each issue, the titles of the magazine and of the fashion section are reinterpreted in dialogue with the invited contributor’s universe, while Leif remains the typographic constant of the publication.
Through this typographic and editorial system, Magazine Magazine reaffirms its unique position, a space where fashion is both written and seen, and where typography becomes a language of critique.
