Commonplace
Drawing on Dieter Rams’ universal design principles and Donald Judd’s minimalist ethos, Commonplace embodies simplicity, precision, and functionality, balancing aesthetic refinement with a conscious user experience. Redefining single-family home construction through sustainable materials and streamlined processes, the brand challenges traditional norms.
Their website mirrors this approach, presenting interactions like a coffee table book in single frames rather than a continuous scroll. Minimalist details, from subtle button indicators to clean lines, enhance usability while reinforcing the brand’s commitment to clarity and seamless interaction.
Creative direction by Monique Gamache. All typography is set in Euclid Circular A from Swiss Typefaces.
